Maximize The Captive Audience
We accomplish this with continually captivating content that educates, informs, grabs attention, and touches every facet of physical health that people could possibly be thinking about. One message might stand out to some employees but not others. Being creative in the way we build messaging and content allows us to stay relevant and grab the eyes and ears of employees frequently and consistently. When something strikes a chord and it comes time to take action... NRG will be the first thought and the only thought because we have been focused and intentional in creating a relationship with the employees.
Consumer Psychology
From 7 years of D2C, we know how people think, make decisions, avoid decisions, and assess value beyond the investment level. Even if it is free you still have to sell the solution. We know how communicate all the reasons why someone would choose to invest their time and engage with NRG.
Deliver The Dream
Once employees know all the reasons why it would be valuable for them to engage with NRG they need a more compelling reason to engage than simple pain relief. We know how to communicate and build programs around the employees dream outcome.
Clear Calls To Action
When an employee has all the info they need to make a decision the next step they should take needs to be incredibly clear and super simple. We remove steps and complication from the process so when an employee engages it is a smooth and streamlined experience.
Email Newsletters
Daily engaging content designed to keep people interested, cover relevant topics, link to additional resources, and always provide a way to engage with a CTA.
Text Messaging
Simple messages, questions, infographics, and calls to action. SMS has a 90% open rate. If the content is captivating and valuable… employees will engage.
Phone And Voicemail
Our goal is to connect and build a relationship with the employee. A simple phone call or voicemail can go a long way in letting them know we are here for them.
SOcial Media
Social builds trust and comfort in the decision making process. We continue making content designed for consumers because an employee might solve their own problem with a single post or see exactly what they need to take the next step.
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